ASA upholds complaint over betting affiliate ad shown after self-exclusion search
The ruling means betting affiliates must account for the risk that search advertising reaches people seeking to limit gambling.
The ruling means betting affiliates must account for the risk that search advertising reaches people seeking to limit gambling.
Affiliates may need to review how their search advertising reaches people seeking self-exclusion support.
The ruling requires Optival to prevent gambling-site advertising from appearing against a search indicating self-exclusion intent.
The recommendation could change the rules governing gambling advertising and which authority oversees compliance in the UK.
The recommendation could prompt government consideration of tighter restrictions on gambling advertising.
The rulings clarify how age-appearance rules apply to affiliate and AI-generated gambling adverts.
The rulings distinguish permitted esports ad placement from an under-25 appearance that led to a ban on repeating Midnite’s advert.
The ruling sets an advertising compliance boundary for gambling operators promoting apps.
Operators must account for URHH monitoring and intervention across multiple advertising channels during the tournament.
Operators running social media campaigns face closer scrutiny of content that could appeal to under-18s under the new compliance initiative.
The ruling sets an advertising compliance risk for gambling promotions featuring footballers who appeal to under-18s.
The proposals could change how betting operators advertise in Brazil if enacted.
The decision changes the advertising regulator’s assessment of Ladbrokes’ campaign under rules protecting under-18s.
The ruling requires Gecko Play to keep the advert off air in that form and affects its future marketing campaigns.
The ruling requires Skill On Net to prevent future advertising from encouraging or trivialising irresponsible gambling.
The ruling highlights that gambling adverts portraying betting as a way to make money breach Irish rules.
Tonybet must remove the adverts and avoid repeating claims that gambling can provide income.
The ruling requires Betway to withdraw the advert in its current form and avoid personalities with strong youth appeal.