Optival

The UK Advertising Standards Authority told Optival to prevent its Bestbookiesandbettingsites.co.uk search ad from appearing after searches for “self-exclusion bookies”. The ASA said the ad, seen by a self-excluded consumer on 10 August, promoted betting sites to people seeking to reduce their exposure to gambling; Optival said automated query matching likely caused the appearance and pledged to strengthen exclusions. The authority said the ad must not appear for that search term again and required future ads to be responsibly targeted.

2 hours ago