ASA bans five Midnite adverts after 125 complaints in the UK
The Advertising Standards Authority ruled against five Midnite adverts aired in April and May 2026 after receiving 125 complaints. The ASA said the campaign could suggest gambling relieved everyday frustrations and was socially irresponsible and potentially harmful; Midnite said it intended to highlight its app’s reliability, but the regulator rejected that argument.
The ruling sets an advertising compliance boundary for gambling operators promoting apps.