By SectorWire desk ·
CAP and ASA have announced a compliance initiative for UK gambling advertising. It focuses on social media material that might attract people under 18.
UK gambling operators face scrutiny of social media advertising that could appeal to under-18s.
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Operators face proposals banning almost all gambling advertising and replacing the ASA with the Gambling Commission as primary statutory authority.
The ASA flagged a casino comparison website’s paid search advert appearing in response to a gambling help search.
Midnite must withdraw the campaign challenged over escape-themed gambling messaging.
The ruling prevents the advertisements appearing again in their existing form.
The warning concerns how Mr Vegas advertises its casino games on social media.