A UK Lords Committee has called for a complete ban on gambling advertising in a follow-up report, according to reports. The committee also criticised the Advertising Standards Authority’s approach and urged the government to adopt a public-health focus.
The recommendation could prompt government consideration of tighter restrictions on gambling advertising.
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The Betting and Gaming Council opposed calls for a complete UK gambling advertising ban. The trade body argued that prohibiting advertising would not stop gambling.
The Betting and Gaming Council has rejected proposals for a total prohibition on gambling advertising in the UK, contending that a ban would fail to eliminate betting. This stance was reported on 15 September 2026. It followed a push by the Local Health and Global Profits consortium, which asked the Department for Digital, Culture, Media and Sport to widen curbs past unlicensed sport sponsorships so that they also cover licensed operators.
Reportedly, Researchers have called for Britain to prohibit all gambling advertising. They want the proposed prohibition on sponsorship by unlicensed gambling businesses extended across every advertising channel.
The Local Health and Global Profits (LHGP) consortium has called on the British government to extend proposed restrictions on sports sponsorship by unlicensed gambling businesses to licensed operators and to all gambling advertising channels. The group made the call in its response to a Department for Digital, Culture, Media and Sport (DCMS) consultation on prohibiting sponsorship by unlicensed gambling firms, which closed on 9 September. The government has not announced its conclusions, according to the source.
A committee of Salta’s Deliberative Council continued reviewing a proposed ordinance to prohibit advertising, promotion and sponsorship of gambling and online betting on municipal signs and street furniture. Councillors discussed the draft with its author, Darío Madile, and said they would continue reviewing its wording at future meetings.
Brazil's Senate Science and Technology Committee approved bill PL 2.470/2026 on 2 September, proposing broad restrictions on advertising and sponsorships by fixed-odds betting and online gaming platforms. The proposal would prohibit promotions across numerous media and sports sponsorships, while allowing a 24-month transition for existing sponsorship contracts. The committee also approved an urgency request; the bill still needs consideration by the Senate plenary.
The House of Commons Standing Committee on Canadian Heritage approved amendments to Bill S-211 on 3 November, advancing it towards a final House review. The proposed law would require the federal minister to develop a national framework on sports betting advertising; it has not yet received final approval.
The Canadian Heritage committee signed off on Nov. 3 on an amended bill that creates a nationwide structure for sports betting advertising. Bill S-211 now goes back to the full House of Commons for a last discussion and then a final vote. The Senate passed Bill S-211 in October 2025, and the House still has the report stage, a third reading and a last vote ahead.