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Conar, ASA and Superbet oppose proposed Brazilian betting-ad restrictions

Regulation

Conar, the UK’s Advertising Standards Authority (ASA) and Superbet criticised Brazilian bills that propose restricting or banning sports betting advertising, participants said at a São Paulo event on 18 May. They argued that self-regulation and dialogue could help distinguish legal operators from illegal ones; ASA representative Duncan Hobbs also described the UK authority’s advertising-monitoring approach.

The proposals could change how betting operators advertise in Brazil if enacted.

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Regulation

Bets spent R$2.12bn on Brazilian TV before advertising ban, Tunad finds

Betting operators invested R$2.12bn in open and pay TV between January 2025 and June 2026, according to a Tunad media intelligence survey. From January to August 2026, operators spent R$542.4m on linear open TV alone and led advertiser rankings in five of eight months. Provisional Measure 1.394/2026, signed on 25 September, banned fixed-odds betting operations and advertising, with broadcasters given until 5 October to pull contracted spots.

Betting operators spent R$2.12bn on open and pay television between January 2025 and June 2026, according to a media intelligence survey by Tunad published on Wednesday 21 October and. From January to August 2026, operators spent R$542.4m on linear open TV alone and led the advertiser ranking in that medium in five of the eight months, the survey found.

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