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ASA rules Skill On Net advert must not run again in its current form

Regulation

The UK Advertising Standards Authority ruled that a Skill On Net gambling advert must not appear again in its current form. The ASA said the comedy sketch could encourage repeated gambling, including after a loss, despite its responsible-gambling warnings; Skill On Net said it had removed the advert and changed internal marketing guidance.

The ruling requires Skill On Net to prevent future advertising from encouraging or trivialising irresponsible gambling.

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