The UK Advertising Standards Authority overturned its June 2025 ruling on two Ladbrokes adverts for the Ladbucks campaign, according to its updated decision published on 15 April 2026. The ASA concluded that the adverts were not likely to have strong appeal to under-18s; Entain welcomed the revised ruling.
The decision changes the advertising regulator’s assessment of Ladbrokes’ campaign under rules protecting under-18s.
The day’s most important stories, free. One email a day.
Entain reported a 2% year-on-year increase in group net gaming revenue for the three months to 30 September 2026, with online revenue up 3%. UK and Ireland online revenue rose 14% and combined UK and Ireland NGR grew 8%, while Brazil NGR fell 36%. The owner of Ladbrokes, Coral and bwin kept its full-year guidance, first revised in September.
Entain lowered its 2026 online net gaming revenue growth forecast to 4%–6% at constant currencies, reportedly, following Brazil's decision to prohibit online betting and gaming. The company said Brazil had been expected to account for about 5% of its 2026 online net gaming revenue; it kept its EBITDA guidance at £910m–£960m but expects a result at the lower end.
Reportedly, Entain has written to 10 English football clubs asking them to withdraw from sponsorship arrangements with operators lacking a UK licence. The appeal comes ahead of the 9 September deadline for the DCMS consultation on sponsorships involving unlicensed gambling operators.
Entain reported first-half net gaming revenue of £2.55 billion, up 7% for the six months to the end of June, as underlying EBITDA fell 2% to £479.3 million. The company said World Cup engagement helped offset higher UK gambling taxes, and it reiterated full-year guidance for online revenue growth of 5% to 7%.
Australia's ACMA said Ladbrokes and Neds allowed customers registered with the BetStop self-exclusion scheme to open or retain wagering accounts. It identified more than 500 alleged breaches but did not issue an infringement notice because the 12-month penalty deadline had passed; Entain gave a court-enforceable undertaking.