ASA rules White Hat Gaming ads compliant and orders Midnite ad withdrawn
The UK’s Advertising Standards Authority cleared White Hat Gaming’s adverts on HLTV, finding they were not directed at under-18s, according to a report. It also upheld a complaint about a Midnite TikTok advert featuring an AI-generated person who appeared under 25, ordering that the advert not appear again and telling Midnite and affiliate Limay Media to prevent similar adverts.
The rulings distinguish permitted esports ad placement from an under-25 appearance that led to a ban on repeating Midnite’s advert.