ASA warns Midnite over AI-generated gambling advert
The UK’s Advertising Standards Authority warned Dribble Media, the company behind Midnite, over a TikTok advert seen on 3 July 2026, according to a report. The ASA found that the AI-generated character appeared to be under 25 and that the prompt lacked age safeguards; it also ruled that White Hat Gaming’s esports adverts were not directed at under-18s.
The rulings clarify how age-appearance rules apply to affiliate and AI-generated gambling adverts.