Optimove acquires gamification technology provider Adact
Optimove acquired Tallinn-based gamification technology provider Adact, adding its tools for lotteries, quizzes, prediction games and branded mini-games. Optimove said it would establish a development centre in Tallinn to integrate the technology; Adact founder and chief executive Kalev Kärpuk will lead its gamified solutions division and oversee the centre.
The acquisition adds gamification tools to Optimove’s platform and places their development in a new Tallinn centre.