NGX and Optimove announced a commercial and technology partnership in Brazil, integrating Optimove’s CRM marketing technology with NGX’s infrastructure. The companies said the integration will support data centralisation, audience segmentation and automated campaigns across channels.
The partnership adds CRM and campaign automation capabilities to NGX’s offering for Brazilian operators.
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Reportedly, Optimove analysed 3.2 million active players in the US. Average monthly total sports betting amount increased from approximately $980 in May to $1,013 in June.
Optimove analysis reportedly found that US retention rates reached a 12-month high in September. Deposits fell 12.2% and sports bet amounts declined 17.9% from August, while active sports bettors returned close to the October 2025 baseline.
US retention rates climbed to a 12-month high in September, according to Optimove. The analysis was dated 30/10/2026. Deposits declined 12.2% from August, while sports bet amounts were down 17.9%. Active sports bettors, meanwhile, came back close to the October 2025 baseline, the analysis reveals.
Optimove AI reported customer results from early adopters of its CRM suite. The self-reported data showed deposit-rate gains of up to 42%, according to the report.
Optimove analysis of an average of 6.2 million monthly players found sports-betting momentum continued for a second consecutive month in Greece, Spain and the UK. Activity days increased in Italy, the report said.
Reportedly, Fellipe Fraga, chief business officer of Stellar Gaming, outlined expected discussions on artificial intelligence in online gambling ahead of SBC Summit 2026. Fraga is due to speak on a panel on autonomous AI agents alongside executives from RubyPlay, Optimove and Bettormetrics at the Lisbon event, scheduled for 29 September to 1 October.