Business and regulatory reporting on Optimove.
Business and regulatory reporting. Dates show when reports were published; they do not establish when a change took effect or whether a relationship continues.
RevFy and Optimove agreed a partnership targeting customer acquisition in Latin American iGaming on 14 September. The report described RevFy’s work as diversifying media channels.
Optimove’s analysis put average monthly betting on US online casinos at $1,575 in July. The figure marked the highest monthly level across the 12 months analysed.
Also in this report: USA
The report said that Optimove analysed 3.2m active US players. Average monthly sports betting spend rose from about $980 in May to $1,013 in June, with Knicks activity identified as a main driver.
Also in this report: USA
Optimove analysis found continued sports-betting momentum in Greece, Spain and the UK during September. Its sample averaged 6.2 million players per month; the analysis also found increased activity days in Italy.
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The analysis identifies differing player-activity developments across the four European markets.
The partnership targets customer acquisition in Latin American iGaming, with RevFy’s work focused on diversifying media channels.
US online casino operators gain a betting benchmark of $1,575 monthly, the highest across Optimove’s 12 months analysed.
The analysis shows higher average wagering spend among the sampled US players.
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