Optimove acquires Smartico while both companies retain separate operations
Optimove announced its acquisition of Smartico, with the companies agreeing to continue operating independently under their own brands, teams and market strategies. Smartico’s founders are to retain control of its product roadmap, pricing and service model, while the companies said they would continue competing directly.
The acquisition changes ownership of Smartico while preserving separate operations and product decisions in the iGaming CRM market.