Weebet and Optimove announced a partnership to provide licensed betting operators in Brazil with access to Optimove’s CRM platform. The companies said the service combines data, automation and artificial intelligence to support personalised marketing across email, SMS, push notifications and in-app messages.
The agreement gives licensed Brazilian operators access to an additional CRM and marketing platform.
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Optimove announced its acquisition of Smartico, with the companies agreeing to continue operating independently under their own brands, teams and market strategies. Smartico’s founders are to retain control of its product roadmap, pricing and service model, while the companies said they would continue competing directly.
Optimove has agreed to acquire Smartico, according to the report. The purchase price was not disclosed.
Optimove analysis reportedly found that US retention rates reached a 12-month high in September. Deposits fell 12.2% and sports bet amounts declined 17.9% from August, while active sports bettors returned close to the October 2025 baseline.
US retention rates climbed to a 12-month high in September, according to Optimove. The analysis was dated 30/10/2026. Deposits declined 12.2% from August, while sports bet amounts were down 17.9%. Active sports bettors, meanwhile, came back close to the October 2025 baseline, the analysis reveals.
Optimove AI reported customer results from early adopters of its CRM suite. The self-reported data showed deposit-rate gains of up to 42%, according to the report.
Optimove analysis of an average of 6.2 million monthly players found sports-betting momentum continued for a second consecutive month in Greece, Spain and the UK. Activity days increased in Italy, the report said.