Salsa Technology and Optimove announced a partnership to integrate Optimove’s CRM marketing capabilities with Salsa’s iGaming platform for operators in Brazil and Latin America. The companies say the integration will streamline activation and connect platform data with personalised player engagement.
The integration gives Salsa’s operator clients a route to use Optimove’s CRM tools through the platform.
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BetConstruct appointed Fabio Tiberia as vice-president for Latin America, the company said. Tiberia said his objective is to expand the company’s regional presence, adapting its products and operations to local requirements.
PG Soft appointed Hugo Baungartner as general manager for Latin America, the company said. He will lead the supplier’s regional commercial expansion and direct its strategy in Brazil.
SIGA Latin America said its FAIR forum approved a declaration committing licensed member betting operators to integrity, transparency, governance and social responsibility principles. The document calls for measures addressing match manipulation, illegal betting and money laundering, and encourages cooperation with public authorities, regulators and sports bodies.
RevFy and Optimove agreed a partnership targeting customer acquisition in Latin American iGaming. The report described RevFy’s work as diversifying media channels.
RevFy and Optimove formed a partnership to connect player acquisition data with retention analysis for Latin American iGaming operators. The companies said the integration will combine RevFy’s traffic qualification tools with Optimove’s CRM intelligence to assess player behaviour and long-term value.