Optimove has acquired Smartico, adding the company's gamification tools to its customer-retention offering. Optimove vice-president of revenue Motti Colman said the companies have limited client overlap and Smartico will continue operating independently.
The acquisition combines two suppliers' CRM capabilities while preserving Smartico's independent operations.
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Optimove has agreed to acquire Smartico, according to the report. The purchase price was not disclosed.
Salsa Technology and Optimove announced a partnership to integrate Optimove’s CRM marketing capabilities with Salsa’s iGaming platform for operators in Brazil and Latin America. The companies say the integration will streamline activation and connect platform data with personalised player engagement.
Optimove analysis reportedly found that US retention rates reached a 12-month high in September. Deposits fell 12.2% and sports bet amounts declined 17.9% from August, while active sports bettors returned close to the October 2025 baseline.
US retention rates climbed to a 12-month high in September, according to Optimove. The analysis was dated 30/10/2026. Deposits declined 12.2% from August, while sports bet amounts were down 17.9%. Active sports bettors, meanwhile, came back close to the October 2025 baseline, the analysis reveals.
Optimove AI reported customer results from early adopters of its CRM suite. The self-reported data showed deposit-rate gains of up to 42%, according to the report.
Optimove analysis of an average of 6.2 million monthly players found sports-betting momentum continued for a second consecutive month in Greece, Spain and the UK. Activity days increased in Italy, the report said.