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Optimove study records 60% March Madness betting rise, mostly existing players
Optimove's study of the 2026 NCAA basketball tournaments found betting activity rose 60% during the men's First and Second Round weekend, 19–22 March. Existing customers accounted for 97% of depositing players throughout the tournament through 6 April, while first-time depositors made up 3% during that peak period.
Optimove agrees to acquire Smartico while both companies remain independent
Optimove announced an agreement to acquire Smartico, with completion expected in the coming weeks and financial terms undisclosed. The companies said they will continue as independent businesses, retaining their own brands, teams, product strategies and market positions; Smartico’s founders will remain responsible for its management and strategy.
Optimove reports US retention rates hit a 12-month high in September
Optimove analysis reportedly found that US retention rates reached a 12-month high in September. Deposits fell 12.2% and sports bet amounts declined 17.9% from August, while active sports bettors returned close to the October 2025 baseline.
US retention rates climbed to a 12-month high in September, according to Optimove. The analysis was dated 30/10/2026. Deposits declined 12.2% from August, while sports bet amounts were down 17.9%. Active sports bettors, meanwhile, came back close to the October 2025 baseline, the analysis reveals.
Optimove AI reports customer campaign results, including deposit gains of up to 42%
Optimove AI reported customer results from early adopters of its CRM suite. The self-reported data showed deposit-rate gains of up to 42%, according to the report.
Optimove analysis finds sports-betting momentum in Greece, Spain and UK
Optimove analysis of an average of 6.2 million monthly players found sports-betting momentum continued for a second consecutive month in Greece, Spain and the UK. Activity days increased in Italy, the report said.