RevFy and Optimove formed a partnership to connect player acquisition data with retention analysis for Latin American iGaming operators. The companies said the integration will combine RevFy’s traffic qualification tools with Optimove’s CRM intelligence to assess player behaviour and long-term value.
Operators can use the combined tools to assess acquisition channels alongside subsequent player behaviour and retention.
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Optimove analysis reportedly found that US retention rates reached a 12-month high in September. Deposits fell 12.2% and sports bet amounts declined 17.9% from August, while active sports bettors returned close to the October 2025 baseline.
US retention rates climbed to a 12-month high in September, according to Optimove. The analysis was dated 30/10/2026. Deposits declined 12.2% from August, while sports bet amounts were down 17.9%. Active sports bettors, meanwhile, came back close to the October 2025 baseline, the analysis reveals.
Optimove AI reported customer results from early adopters of its CRM suite. The self-reported data showed deposit-rate gains of up to 42%, according to the report.
Optimove analysis of an average of 6.2 million monthly players found sports-betting momentum continued for a second consecutive month in Greece, Spain and the UK. Activity days increased in Italy, the report said.
Reportedly, Fellipe Fraga, chief business officer of Stellar Gaming, outlined expected discussions on artificial intelligence in online gambling ahead of SBC Summit 2026. Fraga is due to speak on a panel on autonomous AI agents alongside executives from RubyPlay, Optimove and Bettormetrics at the Lisbon event, scheduled for 29 September to 1 October.
Mexico’s iGaming market is shifting towards investment in audience retention strategies. The report identifies legal reforms and new technologies as factors changing the market.