ASA bars Midnite advert featuring AI version of Trent Alexander-Arnold
The UK's Advertising Standards Authority ruled that a Midnite gambling advert featuring an AI-generated version of footballer Trent Alexander-Arnold breached advertising rules because he was likely to appeal strongly to under-18s. Midnite had removed the post and paused similar content; the ASA said the advert must not appear again in that form and asked the operator to avoid using such figures in future advertising.
The ruling sets a restriction on Midnite's use of figures likely to attract under-18s in gambling adverts.