ASA upholds complaint against Midnite social media gambling advert
The UK Advertising Standards Authority upheld a complaint about a Midnite post on X featuring footballer Son Heung-Min, finding it likely to appeal strongly to under-18s. Dribble Media, which operates Midnite, accepted the concern, removed the post after contact from the ASA and said it had revised its social-media marketing policy.
The ruling clarifies that betting-related social posts can fall under advertising rules when they promote a gambling brand.