ASA clears Betway advert featuring Thierry Henry but rules against Oddschecker
The ASA said Betway’s Instagram post featuring former footballer Thierry Henry complied with advertising rules, while Oddschecker’s posts featuring Harry Kane and Erling Haaland did not. The decisions concerned whether the adverts were likely to appeal strongly to under-18s in the UK.
Operators must assess whether people featured in social media adverts are likely to attract under-18s.