ASA rules Midnite footballer advert breached UK advertising code

The Advertising Standards Authority ruled that Midnite's social media post featuring footballer Son Heung-Min breached the CAP Code because he was considered high risk for appeal to under-18s. Midnite said it had removed the post after the ASA contacted it, but argued it was editorial rather than an advert; the authority told the bookmaker not to use it again.