The ASA banned a TikTok advert linked to Midnite after an AI-generated man shown using a gambling app appeared under 25. Midnite said it had not authorised the spot, which an affiliate partner published.
The ban puts operators and affiliate partners on notice about age-related advertising rules for AI characters.
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TikTok Shop’s updated rules allow random-team trading card breaks only through its Surprise Sets feature and official randomisation tool in the US. Sellers may not conduct draws manually or use external methods, and must meet the platform’s seller requirements. TikTok can remove listings, restrict livestreams or suspend accounts for violations.
Florida Attorney General James Uthmeier sent letters on 24 September to Google, Meta, Reddit, Snap and TikTok demanding action on sweepstakes casino advertising to state residents. He gave the companies until 23 October to explain in writing what steps they had taken, and named Stake and VGW-owned Chumba Casino, LuckyLand and Global Poker.
TikTok expects its advertising revenue to be affected if Brazil's government issues a provisional measure restricting betting, according to the report; the company did not respond to questions. The proposal's scope remained unsettled, with the report citing disagreement within the government and noting that the finance ministry warned a full ban could reduce revenue by about R$12bn.
TikTok's advertising rules distinguish between prediction-market trading and sportsbook betting. The report discusses that distinction alongside DraftKings' latest advertising campaign and differences in how states classify wagers.
The UK’s Advertising Standards Authority cleared White Hat Gaming’s adverts on HLTV, finding they were not directed at under-18s, according to a report. It also upheld a complaint about a Midnite TikTok advert featuring an AI-generated person who appeared under 25, ordering that the advert not appear again and telling Midnite and affiliate Limay Media to prevent similar adverts.