DCMS says unlicensed gambling sponsorship ban may start in 2027/28
The Department for Culture, Media and Sport said a ban on unlicensed gambling operators sponsoring British sport could not take effect before the 2027/28 season. The department said a consultation was forthcoming, but did not confirm its start date; Entain has urged football clubs to use only UK-licensed gambling sponsors.
The earliest stated start date leaves operators and sports clubs facing continued uncertainty over sponsorship arrangements.