ASA rules against Oddschecker ads featuring Kane and Haaland

The UK Advertising Standards Authority ruled that two Oddschecker Instagram posts featuring Harry Kane and Erling Haaland were irresponsible and breached advertising rules because the players strongly appeal to under-18s. Cyan Blue Odds Ltd argued that the posts were editorial content and that its profile blocked minors, but the ASA rejected those points. In a separate case, the authority found that a Betway post featuring Thierry Henry did not have strong appeal to children and imposed no sanction.