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Optimove reports US retention rates hit a 12-month high in September

Regulation

Optimove analysis reportedly found that US retention rates reached a 12-month high in September. Deposits fell 12.2% and sports bet amounts declined 17.9% from August, while active sports bettors returned close to the October 2025 baseline.

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The figures give US operators a measure of changes in player retention, deposits and sports betting activity.

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