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Sofascore plans licensed-operator partnerships ahead of 2026 World Cup

Business

Sofascore plans to expand communications beyond its app and pursue partnerships with licensed operators, its new Country Manager Ricardo Peixoto said in an interview. Peixoto said the company is also developing behavioural segmentation to identify users who may be interested in betting and deliver advertising it considers responsible.

The planned partnerships could create commercial links between Sofascore and licensed betting operators in Brazil.

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Legitimuz reports World Cup onboarding and verification figures in Brazil

Legitimuz reported that more than 70% of onboarding processes during the first four days of the 2026 World Cup took under 30 seconds. It said 85% of registrations in the second round finished within one minute, while 87% of users undergoing verification had previously registered documents on its platform. The company also reported peak processing of 180 requests per second during a Brazil match, with 100% uptime and no recorded instability.

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