Brazil’s Ministry of Justice opened a procedure to monitor betting advertisements during sports broadcasts, reportedly ahead of the World Cup. The report describes advertising controls and other gambling policies in Australia, Norway and the UK, but gives no further details of the Brazilian procedure.
The monitoring procedure could inform enforcement of betting-advertising rules during sports broadcasts in Brazil.
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It was reported that Betano executive Guilherme Figueiredo said World Cup advertising had damaged the sector’s image. He supported clearer messaging rules, while maintaining that operators involved in CazéTV broadcasts had not broken existing regulations.
At least 1,138 ads from Brazil’s ten largest online betting firms remained active across Meta platforms on 6 July 2026, according to a review of the platform’s Ad Library. The firms did not disclose campaign spending or audience profiles, limiting independent checks on whether the ads excluded under-18s as required by law.
Globo is preparing a new internal manual on betting advertising after viewers complained about promotions during the 2026 World Cup, reportedly with criticism focused on CazéTV. The proposed rules under review include restricting presenter endorsements and betting-related content in reality shows; Globo said its advertising follows Brazilian law and regulatory requirements. Conar opened a case concerning CazéTV, while Senacon began a procedure examining broadcasts by Globo, SBT and N Sports.
Brazil’s Senate held a public hearing on 2 July about betting promotion during the 2026 FIFA World Cup and the effects of online gambling. Senators called for tighter advertising rules, while Health Ministry official Gabriella de Andrade Boska said more than 25 million Brazilians gambled in 2025 and 4.4% showed symptoms of gambling disorder. SPA/MF deputy secretary Fabio Macorin said licensed operators must monitor customer behaviour and act when problems emerge.
Brazil’s Ministry of Finance opened an administrative proceeding concerning an Esportes da Sorte advertisement shown on SBT before an England-Croatia World Cup match, according to the report. Esportes da Sorte confirmed receiving notice and said it had made the adjustments requested by regulators; SBT declined to comment. The Ministry will decide whether to close the case or impose administrative sanctions, while the SPA said it plans to change betting-promotion rules.