Betano halts FIFA talks on 2027 Women’s World Cup sponsorship in Brazil
Betano executives halted advanced talks with FIFA to sponsor the 2027 Women’s World Cup in Brazil, reportedly, following a provisional measure banning online betting and related advertising. The report said uncertainty over the restrictions, including whether the brand could appear in host-country stadiums, stalled the negotiations.
The move puts a proposed FIFA sponsorship in Brazil on hold amid restrictions on betting advertising.