Superbet said it cancelled all long-term bets on Brazil winning the 2026 World Cup after the national team was eliminated. The company said it would automatically refund customers in full, with no request required.
The cancellation and automatic refunds affect customers holding long-term bets on Brazil to win the tournament.
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Brazil’s Secretariat of Prizes and Betting issued rules for an accelerated authorisation process for fixed-odds betting companies linked to the 2027 FIFA Women’s World Cup. Eligible Brazilian FIFA partners or contractors may seek a limited licence for 24 May to 25 August 2027, paying R$1,528,767.12 and establishing a R$2.5m reserve, or apply for a five-year authorisation. Applications are due by 31 October 2026, and event-period licensees may offer bets only on the tournament.
Brazilian fixed-odds betting platforms recorded more than 120 million transactions during the 2026 World Cup, according to a study by identity-verification company Unico. The study found 13 million unique active bettors, with activity peaking at 1,513 requests per second during Brazil's match against Scotland on 24 June. Unico said its systems blocked 770,000 fraud attempts during the tournament.
Reportedly, Brazil’s tournament legislation provides an advertising exception for betting sponsors at the Women’s World Cup in 2027. The law passed in June 2026 permits brand exposure by companies not yet regulated in Brazil.
It was reported that Brazil’s daily betting self-exclusion requests increased 588% during the World Cup’s opening weeks. SPA recorded 250,129 blocking or extension requests between 15 and 28 June.
It was reported that Klavi’s sample showed average deposits rising from BRL188 to around BRL245 during the World Cup. The sample covered 1.2 million people and does not represent total Brazilian market activity.