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Blask data show Brazilian betting searches fall during World Cup final

Deals & M&A

Blask data reportedly show betting-brand searches in Brazil rose above their weekday baselines on all six days the national team played at the 2026 World Cup. Searches on the 19 July final day were 8% below a typical Sunday, then fell 27% below a typical Monday the next day; the Haiti match produced the largest relative rise, at 31%.

Search patterns around World Cup matches can help operators assess how national-team participation relates to Brazilian betting interest.

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Deals & M&A

Betsson says Portugal leads betting volume across its 25 World Cup markets

Betsson said Portugal was the most-backed team to win the 2026 World Cup across its 25 betting markets, despite Spain having the shortest odds. The company said France, the Netherlands and Argentina followed Portugal by betting volume, while Spain ranked fifth. Betsson also identified Kylian Mbappé as both the leading outright favourite and its most-backed player for the tournament’s top-scorer market.

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