Optimove and Amelco announced a partnership to provide CRM marketing services to operators in South Africa, according to reports. The report said South African operators Lulubet and others were already clients of both companies.
The partnership gives South African operators access to CRM marketing services through Optimove and Amelco.
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Optimove has acquired Smartico, adding the company's gamification tools to its customer-retention offering. Optimove vice-president of revenue Motti Colman said the companies have limited client overlap and Smartico will continue operating independently.
Optimove has agreed to acquire Smartico, according to the report. The purchase price was not disclosed.
Optimove announced its acquisition of Smartico, with the companies agreeing to continue operating independently under their own brands, teams and market strategies. Smartico’s founders are to retain control of its product roadmap, pricing and service model, while the companies said they would continue competing directly.
Mindway AI has agreed a partnership with Amelco to integrate its responsible-gambling technology into Amelco’s B2B platform. The companies said the arrangement is intended to support Amelco’s compliance and licensing capabilities.
Salsa Technology and Optimove announced a partnership on 8 December to integrate Optimove's CRM platform with Salsa's iGaming platform in Latin America. The companies said the integration will be available to Salsa's operator partners in Brazil and other Latin American countries, with the agreement making Salsa the first Brazilian platform provider integrated with Optimove.