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ASA bans LEBOM gambling adverts over social responsibility and alcohol concerns

Regulation

The UK Advertising Standards Authority ruled that LEBOM’s gambling adverts breached advertising rules on social responsibility after showing betting alongside alcohol use and ridicule of a losing participant. LEBOM said the videos portrayed a realistic social setting and removed them after the investigation began; the ASA said they must not appear again in their current form.

The ruling sets limits on how LEBOM can present gambling and alcohol in future adverts.

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Enforcement & compliance

ASA bans Casumo ad over gambling responsibility rules

The UK Advertising Standards Authority banned a Casumo digital advert after finding that it breached social responsibility rules. The advert encouraged consumers to increase their participation in gambling, the ASA said.

The ASA banned a Casumo ad that encouraged “socially irresponsible” behaviour. The advertising watchdog’s AI monitoring system detected the advert.

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