The UK Advertising Standards Authority rejected a complaint about a Buzz Bingo advert posted on Facebook on 12 April 2025. The regulator said the AI-generated action figure was unlikely to appeal strongly to under-18s; the complaint argued that the advert’s imagery could attract children.
The ruling clarifies how the ASA assessed the advert’s potential appeal to children.
The day’s most important stories, free. One email a day.
The ASA rejected two complaints about a Buzz Bingo Grimsby Facebook post featuring an AI-generated action-figure image. It found the advert unlikely to appeal to under-18s, despite considering that action figures or dolls could attract some children.
ICG has reportedly put Buzz Bingo up for sale. Buzz Bingo chief executive Dominic Mansour recently warned that an MGD tax increase would lead to club closures.
The UKGC announced on 16 December 2021 that Buzz Group must pay £780,000 following an investigation into social responsibility and money laundering failures. The regulator also issued a formal warning to the buzzbingo.com operator for breaches between October 2019 and December 2020.
Buzz Group Ltd, which operates buzzbingo.com, must pay a £780,000 fine and has received a formal warning from the UKGC, the regulator announced on 16 December 2021. The action followed a Commission investigation that found social responsibility and money laundering failures at the business between October 2019 and December 2020.
Reportedly, Buzz Venus Group, which operates Buzz Bingo in Britain, increased group revenue by 11% in its 2025 financial year. Its loss widened to £66m.
Buzz Bingo CEO Dominic Mansour told EGR's Power Seat podcast of his frustration at recent tax and regulatory decisions in the UK, in an interview. The episode also covers customer insights and other topics. EGR's report is subscriber-only beyond its opening summary.