ASA sets 100,000 under-18 follower benchmark for gambling influencers
The UK Advertising Standards Authority has updated gambling advertising guidance, saying influencers with more than 100,000 followers under 18 may have strong appeal to young people. The ASA said follower numbers alone do not determine compliance: advertisers must assess each case, including an influencer’s content and audience; the guidance also addresses youth-oriented themes and imagery.
Gambling advertisers must assess influencers’ youth audiences and content when deciding whether campaigns meet the guidance.