Midnite signs three-year NFL betting partnership for UK and Ireland
Reportedly, Midnite has agreed a three-year deal to become the NFL's official sports betting partner in the UK and Ireland through the 2028-29 season, replacing Paddy Power. The package covers broadcast sponsorship on Sky Sports, free-to-play games, co-branded content and activations around the London Games and Super Bowl, and integrates Midnite into the league's integrity and responsible gaming frameworks.
The deal adds NFL sponsorship, promotional activity and integrity-framework participation for Midnite in the UK and Ireland.