ASA rules Betway and Kwiff ads breached UK rules on appeal to under-18s
The UK Advertising Standards Authority ruled that a Betway YouTube advert and a Kwiff post on X breached advertising rules because their content could appeal strongly to under-18s. Betway disputed the complaint and cited its audience targeting; Kwiff said its post promoted sports commentary, while X said it was organic and not sponsored. The ASA found the age controls insufficient in both cases.
The rulings challenge the use of age-targeting measures for gambling advertising on YouTube and X.