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ASA rules Betway and Kwiff ads breached UK rules on appeal to under-18s

Enforcement & compliance

The UK Advertising Standards Authority ruled that a Betway YouTube advert and a Kwiff post on X breached advertising rules because their content could appeal strongly to under-18s. Betway disputed the complaint and cited its audience targeting; Kwiff said its post promoted sports commentary, while X said it was organic and not sponsored. The ASA found the age controls insufficient in both cases.

The rulings challenge the use of age-targeting measures for gambling advertising on YouTube and X.

End-of-day close Super Group (SGHC), USD, to 5 December 2025
Story date8 September 20255 December 2025

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