The UK Advertising Standards Authority banned three social media adverts by Betway, Sky Bet and Kwiff, saying they appealed to under-18s. The ads featured Chelsea FC branding, Gary Neville and Lewis Hamilton; the ASA also warned the operators about using people or imagery that could attract children in future.
Operators must avoid advertising that the ASA considers likely to appeal to under-18s.
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The UK Advertising Standards Authority upheld a complaint about a PokerStars Instagram advert featuring two influencers and banned it from being used again in its current form. Stars Interactive admitted the advert breached the CAP Code and said it removed it after complaints; the ASA said future adverts must not present gambling as investment or encourage socially irresponsible behaviour.
The ASA banned a TikTok advert linked to Midnite after an AI-generated man shown using a gambling app appeared under 25. Midnite said it had not authorised the spot, which an affiliate partner published.
The Advertising Standards Authority ruled against five Midnite adverts aired in April and May 2026 after receiving 125 complaints. The ASA said the campaign could suggest gambling relieved everyday frustrations and was socially irresponsible and potentially harmful; Midnite said it intended to highlight its app’s reliability, but the regulator rejected that argument.
Blackburn with Darwen Council banned gambling advertising on bus shelters and electronic screens in its area, according to media reports. The council also joined the Coalition to End Gambling Ads; councillor Damian Talbot said he hoped gambling promotion would become socially unacceptable.
The Advertising Standards Authority ruled against advertisements by Betway and Kwiff over their use of Chelsea FC branding and Lewis Hamilton’s image. Betway disputed the assessment of its YouTube advert, while Chelsea said it and Betway believed the content complied with the guidelines.