ASA rules against Betway and Kwiff adverts for appeal to under-18s
The UK Advertising Standards Authority ruled that adverts from Betway and Kwiff breached rules because they were likely to appeal to under-18s. Betway disputed the complaint, but the ASA said the Chelsea logos appeared repeatedly and that YouTube’s age checks did not reliably exclude children; it also ruled against a Kwiff advert featuring Lewis Hamilton.
The rulings require operators to account for youth appeal and audience age controls in their advertising.