ASA bans Betway and Kwiff gambling ads over youth exposure concerns
The Advertising Standards Authority banned gambling advertisements by Betway and Kwiff on YouTube and X, finding that they risked reaching under-18s. Eaton Gate Gaming said it removed Kwiff social media content featuring mainstream sportspeople; Betway said it had rights to use Chelsea’s badge and cited YouTube’s safeguards, while Chelsea said it would work with commercial partners to meet advertising standards.
The rulings require operators to assess youth exposure risks in digital advertising featuring athletes and sports branding.