The UK Advertising Standards Authority banned Ladbrokes TV and video-on-demand ads after ruling that the Ladbucks name and token imagery were likely to appeal strongly to under-18s. The ASA cited similarities to currencies and reward features in games popular with children; Ladbrokes disputed that the name had youth appeal.
The ban highlights the ASA’s concern that Ladbucks branding and token imagery could appeal strongly to under-18s.
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The Advertising Standards Authority ruled against five Midnite adverts aired in April and May 2026 after receiving 125 complaints. The ASA said the campaign could suggest gambling relieved everyday frustrations and was socially irresponsible and potentially harmful; Midnite said it intended to highlight its app’s reliability, but the regulator rejected that argument.
Blackburn with Darwen Council banned gambling advertising on bus shelters and electronic screens in its area, according to media reports. The council also joined the Coalition to End Gambling Ads; councillor Damian Talbot said he hoped gambling promotion would become socially unacceptable.
The UK Advertising Standards Authority ruled that LEBOM’s gambling adverts breached advertising rules on social responsibility after showing betting alongside alcohol use and ridicule of a losing participant. LEBOM said the videos portrayed a realistic social setting and removed them after the investigation began; the ASA said they must not appear again in their current form.
The UK Advertising Standards Authority upheld a complaint about a PokerStars Instagram advert featuring two influencers and banned it from being used again in its current form. Stars Interactive admitted the advert breached the CAP Code and said it removed it after complaints; the ASA said future adverts must not present gambling as investment or encourage socially irresponsible behaviour.
The ASA found that two LiveScore Bet advertisements appeared in versions of a sports score app accessible to under-18s. LiveScore Bet attributed the appearances to technical issues and said its age controls had been in place since 2020; the ASA imposed no financial penalty.