ASA warns LiveScore Bet over gambling ads shown to under-18s
The UK Advertising Standards Authority ruled that LiveScore Bet gambling adverts shown in youth versions of the LiveScore app breached advertising rules. LiveScore Bet said a technical fault had caused gambling content to appear to younger users in an older iOS app version; the ASA said the company must prevent a recurrence and target adverts appropriately.
The ruling requires LiveScore Bet to address age controls for advertising shown through its app partnership.