ASA bans five social casino companies’ misleading TikTok ads
The UK Advertising Standards Authority told five social casino companies to withdraw paid TikTok advertisements that implied players could win real-world money or tangible prizes. The ASA found breaches of advertising rules on misleading claims; it also said Mobee Co breached a rule by failing to respond to its enquiries.
The rulings require the companies to ensure their ads do not suggest that social casino players can win real-world prizes.