ASA bans Betway, Kwiff and Sky Bet adverts over under-18 appeal

The UK Advertising Standards Authority (ASA) banned adverts from Betway, Kwiff and Sky Bet, finding that sports-related content had strong appeal to under-18s. The cases involved Chelsea FC branding, Lewis Hamilton and Gary Neville; the ASA said age checks on social platforms could not reliably prevent minors from seeing the adverts, while the operators challenged aspects of the rulings.