UKGC examines social media lotteries after TikTok reports increase
By SectorWire desk ·
Summary
The UKGC examined social media lotteries following an increase in reports concerning potentially unlawful TikTok draws during 2025. Research covering 4,233 UK residents aged 16 and over found that 10% of respondents aged 18–24 had entered an individual-run TikTok lottery or raffle. The investigation also identified similar activity on Facebook and Instagram.
Why it matters
Increased reports of potentially unlawful TikTok draws prompted UKGC examination, which also identified similar activity on Facebook and Instagram.