Britain’s Advertising Standards Authority (ASA) warned KamaGames after finding an advert for its Blackjackist game misleading, according to the report.
The ASA warning highlights the need for accurate advertising of social casino games in Britain.
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A House of Lords committee recommended banning almost all gambling advertising in an updated report. The follow-up to its 2020 inquiry also proposed making the Gambling Commission the main statutory authority for gambling advertising, replacing the ASA.
A UK Lords Committee has called for a complete ban on gambling advertising in a follow-up report, according to reports. The committee also criticised the Advertising Standards Authority’s approach and urged the government to adopt a public-health focus.
The ASA banned a TikTok advert linked to Midnite after an AI-generated man shown using a gambling app appeared under 25. Midnite said it had not authorised the spot, which an affiliate partner published.
The UK’s Advertising Standards Authority cleared White Hat Gaming’s adverts on HLTV, finding they were not directed at under-18s, according to a report. It also upheld a complaint about a Midnite TikTok advert featuring an AI-generated person who appeared under 25, ordering that the advert not appear again and telling Midnite and affiliate Limay Media to prevent similar adverts.
The UK’s Advertising Standards Authority warned Dribble Media, the company behind Midnite, over a TikTok advert seen on 3 July 2026, according to a report. The ASA found that the AI-generated character appeared to be under 25 and that the prompt lacked age safeguards; it also ruled that White Hat Gaming’s esports adverts were not directed at under-18s.