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ASA orders Kwiff, Betway and Sky Bet to change youth-attracting adverts

Regulation

The UK Advertising Standards Authority found that adverts by Kwiff, Betway and Sky Bet were likely to appeal strongly to under-18s. It ordered Kwiff to remove or amend its post and told Betway and Sky Bet not to run their adverts again in the same form.

The rulings require three operators to change advertising that the ASA considered likely to attract under-18s.

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Enforcement & compliance

ASA rules Betway and Kwiff ads breached UK rules on appeal to under-18s

The UK Advertising Standards Authority ruled that a Betway YouTube advert and a Kwiff post on X breached advertising rules because their content could appeal strongly to under-18s. Betway disputed the complaint and cited its audience targeting; Kwiff said its post promoted sports commentary, while X said it was organic and not sponsored. The ASA found the age controls insufficient in both cases.

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