ASA bans PokerStars Instagram advert over gambling messaging
The UK Advertising Standards Authority upheld a complaint about a PokerStars Instagram advert featuring two influencers and banned it from being used again in its current form. Stars Interactive admitted the advert breached the CAP Code and said it removed it after complaints; the ASA said future adverts must not present gambling as investment or encourage socially irresponsible behaviour.
Operators must ensure advertising does not portray gambling as an investment or encourage irresponsible participation.