Optimove study records 60% March Madness betting rise, mostly existing players
The figures indicate that March Madness betting activity largely came from existing sportsbook customers rather than first-time depositors.
The figures indicate that March Madness betting activity largely came from existing sportsbook customers rather than first-time depositors.
The feature expands Fanatics Markets’ contract options across multiple sports and event outcomes.
The launch begins Aristocrat’s US casino-floor rollout under its Hasbro licensing partnership.
The launch adds a jointly run lottery game to Allwyn’s UK offering and sets a £4 ticket price.
LBPay’s participation adds a payment provider to coordinated work on illegal betting and financial safeguards in Brazil.
The deal grants Caesars Sportsbook and William Hill Nevada rights to use MLB player imagery across their platforms.
The membership adds a technology supplier to an association representing iGaming interests in regulatory discussions.
The partnership links Ignition Poker with a player-content creator for promotions and audience engagement.
Operators face weaker betting volumes even as higher hold supports revenue, while state reporting differences complicate market comparisons.
The agreement makes Intralot Canada responsible for operational and technical support across BCLC’s lottery and technology operations.
The results quantify casino-related revenue and profit contributions for a supplier serving gambling operators.
The integration connects Sportradar’s player insights with Fincore’s platform for operator use.
The planned openings and reported expansion target affect Nevada operators competing for licensed sports-betting customers.
Acquisition
BetMGM’s rising acquisition costs and shifting user activity may pressure marketing decisions despite revenue and adjusted EBITDA growth.
Brazilian operators may gain access to Comtrade Gaming’s certified content and platform services if the planned launch proceeds.
The agreement adds Amusnet titles to a Czech operator’s games offering.
Casino Del Sol’s kiosk conversion makes Internet Sports International its sportsbook platform provider.
BetMGM gains Elvis-branded slots in its stated markets, while Octoplay holds exclusive rights to develop and distribute them.
Rank’s planned changes may affect suppliers and marketing activity as it responds to higher remote gaming duty.
The conversion establishes a sportsbook platform partnership between ISI Sports and Casino Del Sol.
BetMGM’s lower forecast and higher acquisition costs signal pressure on expected performance and operating economics.
High Roller has a planned route into US event contracts, but the companies have not announced a launch date.
The UK Powerball launch depends on Gambling Commission approval and would link players to a shared jackpot.
High Roller’s planned prediction-contract product has not launched, and timing details remain forthcoming.
BetMGM’s response signals continued customer-acquisition cost pressure for sports betting operators.